AA bot

Augmented Reality

area
Digital 
Art Direction

YEAR
2019
After a few years as the AA Careers 2D concierge, the AAbot now takes on a 3D dimension.
Armed with a new body and a few different expressions, 'Bot' stars its very own experiential events and Augmented Reality app, with trigger postcards that reveal a series of adventures and a 'Bot' placing feature that allow us to interact with it in the real world.
All designed to engage the community with The AA in shopping centres close to areas where the need for candidates is higher. 

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