We’ve always imagined how cars and roads could evolve, remember Back to the Future or The Jetsons? The future of travel is one of limitless possibilities.
Responsible for Britain’s larger road infrastructure, National Highways Employer Branding needed to reflect the innovative vision and wide range of roles that help connect businesses and people every day. And so, the new brand becomes about asking the big questions, to inspire and excite all problem solvers and every generation to join.
The visual identity needed to be fresh, adaptive, and easy to use.
A modular system that allows different combinations and a font reflects the past and future of the company.